BONUS MODULE SEVEN
MESSAGE – CREATING YOUR BRAND MESSAGE
A LITTLE JOKE
Boss: Did you get any orders today?
Salesman: Yes, I got two!
Boss: Congratulations! What were they?
Salesman: “Get out!” and “Stay out!”
We don’t want you to get this kind of reaction! Having a clear brand message will prevent you from getting the door slamed in your face. Let’s get to it.
TODAY IS THE DAY TO TAKE ACTION AND CHANGE YOUR LIFE FOREVER.
MESSAGE – CREATING YOUR BRAND MESSAGE
Focusing in on your brand MESSAGE. Being completely clear on what your dream client REALLY wants… and how YOU get it for them. Then incorporating that message into your branding. Meaning that you present this message in a way that stays authentic to WHO you are and WHO you want to work with.
Here’s an example: We sell branding. We help people gain brand clarity and build an epic brand so they can fulfill their God given purpose. But you’ll NEVER see us on a Facebook live sitting here just selling our brand packages, because that would hit our dream clients like a bag of bricks and turn them off. That’s why we do our Facebook lives about topics that our dream clients are interested in, that will get them results, and that are in line with who we are, and our why.
Baking the perfect loaf of bread. You know the perfect French baguette with the magical crunchy crust and buttery soft interior. To achieve that perfect French bread, you have to have quality ingredients AND the right amount of each ingredient. Add too much flour and your bread isn’t going to be light, it’s going to be heavy and dense, like a brick.
The same is true with your brand message. If you don’t have clarity on what your dream clients REALLY want, and if you don’t package it in a way that they resonate with, while remaining authentic to who you are…
You won’t achieve that perfect loaf of bread. Your brand message will hit your potential clients like a brick, and they’ll be turned off. Don’t you want your dream clients to experience something incredible when they take a bite of your brand message? Heck yeah!
Figure out what your ingredients are and the right recipe, the right amounts of each ingredient that you need. So, when your dream clients take a bite of your brand it’s an epic experience.
FAILURE ISN’T FINAL.
Your failure isn’t final! If you’ve failed, so have we. Today is the day to get back up and start taking steps forward. We believe in you and we know your life has great purpose. Get after it!
Step One: Take at least 10 minutes and reflect over what your ingredients are. What is it that your dream clients REALLY want? Our dream clients don’t just want to build a brand and have us design a logo. No, our dream clients want to have clarity, to be able to build a brand that has a solid foundation, to achieve awesome results, to attract the clients they love working with and to use this brand to fulfill their God given purpose. Do you see the difference?
Step Two: Take at least 10 minutes and figure out the additional ingredients needed to bake that perfect loaf of bread. How can you present your brand message in a way that incorporates what your dream clients resonate with, the results they want to achieve, and elements that are authentic to who you are? If you get this right, it’s magical. Your dream clients will self-identify with your brand as soon and they take a bite. But get it wrong and you will turn your dream clients off so fast it’ll make your head spin! We don’t want you to have the response like the joke we told at the top of the page.
WATCH US LIVE
If you want to go through this module in more detail. Watch this live video recording that will go into more depth. Mike and Sofia will guide you through every point and encourage you along the way. They even try to make you smile with their cheesy jokes.
Want to personally Map out YOUr BRAND Strategy?