WHAT YOU’LL GET
The clarity, direction and action steps required to building an epic brand. This is a fast course, it’s designed to cover each step, without overloading you with information. Each module starts with a 30-60 second declaration video that hits on it’s main points. This is so you can quickly and easily digest the main focus points for each section. Then, for those of you who want a little more, there is a live video where Mike and Sofia discuss each module in more detail.
COURSE MODULES
1. YOU - The key to an awesome brand
Where we start with all of our clients is asking them who they are. Because your brand is an extension of who YOU are. We always say that a brand can ONLY be as strong as the founders. No matter how epic the logo, the website or any of the brand elements. If the founder isn’t strong, doesn’t know who they are or what they stand for, or what they stand for isn’t solid… we know right then and if the brand is going to be strong or not.
2. WHY - WHAT IS THE DRIVING FORCE OF YOUR BRAND?
Focusing in on WHY you do what you do. Once you know EXACTLY WHY you do what you do, it will give you a clear direction that you will be stepping towards each day. It will be your diving force.
3. WHO - DESCRIBE YOUR DREAM CLIENT, IN DETAIL!
Focusing in on WHO you want to work with. Once you know EXACTLY WHO you want to work with you will have a key element for the blueprint of your brand.
4. MESSAGE - CREATING YOUR BRAND MESSAGE
Focusing in on your brand MESSAGE. Being completely clear on what your dream client REALLY wants… and how YOU get it for them. Then incorporating that message into your branding. Meaning that you present this message in a way that stays authentic to WHO you are and WHO you want to work with.
5. LOOK - HOW TO DESIGN YOUR BRAND
Focusing in on the LOOK of your brand. Now that you have a solid foundation, having clarity on who YOU are as the founder, WHO you want to work with, and WHY you do what you do – it will make this step so much easier. You won’t be guessing, you’ll know how your brand should look. Since you know your brand should be designed in a way that your WHO will resonate with and that stays authentic to who you are. It’s really that simple.
6. MARKETING - HOW TO GET THE HIGHEST ROI
Marketing. Now, it doesn’t matter if you have a marketing budget of $10,000 per week or zero dollars. You can still market your brand successfully… an actually even if you have a $10,000/week marketing budget you can still market your brand wrong!
7. BONUS - GRIT, A MUST HAVE!
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WHO IS THIS COURSE FOR?
The underdogs, rebels, troublemakers. Those who think differently. Those who have the courage to take action on their dreams. Those who make their own rules and take off the limits. They defy the status quo. They can not be ignored or placed into a box. They don’t march to the beat of the masses. They are crazy enough to believe they can change the world. They are MAVRIKS.
HOW IT WORKS
Easy to understand modules with specific action steps that are backed by proven results.
This is a 7 Module Course stemming from the experience gained after years of working one-on-one with clients. The experience gained from helping clients design, build and launch 7 & 8 figure brands. Each module is designed to be quickly and easily digested with specific action steps for you to take. There is NO fluff, this is experience and results-based information for those who are ready to take action.
YOur Guides
You’ll enjoy them if you prefer the outdoors over the mall, campfires over florescent lights, belly laughs over stuffy attitudes and authenticity over perfection.
MIKE ORTIZ
Rebel Captain
SOFIA ORTIZ
Adventure Mama
Want to personally Map out YOUr BRAND Strategy?