BONUS MODULE SEVEN
YOU – THE KEY TO AN AWESOME BRAND
A LITTLE JOKE
An employer is interviewing someone for a new position. The employer asks the interviewee to name 3 of their strengths, they answer without hesitation. Then the employer asks them to name 3 of their weaknesses… the interviewee quickly answers “I don’t have any.” Which the employer quickly responds “Oh, you don’t have any weaknesses? Excellent, because we really only like to hire people with no self-awareness.” Self awarness and knowing who you are is key when building your brand.
TODAY IS THE DAY TO TAKE ACTION AND CHANGE YOUR LIFE FOREVER.
YOU – THE FOUNDER
Today is the first day of our BRAVE + EXPAND series on branding. During this series we are going to take you through our branding system, which is actually way simpler that you might think. And we’re going to take you through each step that we take with all of our clients.
Where we start with all of our clients is asking them who they are. Because your brand is an extension of who YOU are. We always say that a brand can ONLY be as strong as the founders. No matter how epic the logo, the website or any of the brand elements. If the founder isn’t strong, doesn’t know who they are or what they stand for, or what they stand for isn’t solid… we know right then and if the brand is going to be strong or not.
It’s like a coach for an NFL team. A coach that doesn’t have a clear direction, doesn’t really know his coaching style, or exactly what coaching techniques to use… How strong of a coach do you think he’s going to be? He’s probably going to be a coach that doesn’t even last one whole season. Right?
Then you have an NFL coach that has a crystal clear direction, know exactly what coaching style he has, knows what coaching techniques bring out the best in his players… That coach is solid on who he is and in the coaching styles he has… Right? And he’s the kind of coach that takes his team to the super bowl. Right?
If you want to build a brand that will BRAVE + EXPAND, the first step needs to be taking a good look at yourself in the mirror. Who are you? What do you stand for? What do you believe?
The clearer you can be on this the more this will protect your brand from falling into the trap of the trends. Where you’re constantly looking to Instagram or social media to see what’s trending and just follow everyone else. And the stronger you are personally, as a leader, as the expert in your industry, etc. the stronger your brand will be. That’s why we are constantly talking about the importance of growth. Personal growth and continual growth in your specific industry.
Your brand is depending on you being strong, having a clear focus, knowing who you are, knowing what you stand for, being the leader, being the expert…. Just as a football team is depending on their coach to lead them to the super bowl.
FAILURE ISN’T FINAL.
Your failure isn’t final! If you’ve failed, so have we. Today is the day to get back up and start taking steps forward. We believe in you and we know your life has great purpose. Get after it!
Take 5 minutes and do an honest self-evaluation. Who are you? How clear are you on what you stand for? What do you spend your time on? Are you a strong leader? Are you an expert in your industry? Are you committed to continual personal and professional growth?
The answers to those questions will quickly give you a gauge on the potential of your brand. If the gauge is pointing lower than you like, no worries! It just means it’s time to get to work. Get clear on who you are and commit to personal and professional growth. Now, if your gauge is pointing high, awesome! Then keep after it. Keep learning, keep growing and keep fine tuning!
WATCH US LIVE
If you want to go through this module in more detail. Watch this live video recording that will go into more depth. Mike and Sofia will guide you through every point and encourage you along the way. They even try to make you smile with their cheesy jokes.
Want to personally Map out YOUr BRAND Strategy?