BONUS MODULE SEVEN
YOUR WHY – THE DRIVING FORCE OF YOUR BRAND
A LITTLE JOKE
“Once upon a time, I had a life. Then I got internet connection.” Let’s not allow the busyness of life choke out our life’s purpose. Because our purpose, our why, is one of the greatest driving fources of your brand. It’s the lifeblood of your brand. So let’s jump in and get clear on your why!
TODAY IS THE DAY TO TAKE ACTION AND CHANGE YOUR LIFE FOREVER.
WHY – WHAT IS THE DRIVING FORCE OF YOUR BRAND?
Focusing in on WHY you do what you do. Once you know EXACTLY WHY you do what you do, it will give you a clear direction that you will be stepping towards each day. It will be your diving force.
Those who don’t know their why are the one’s who will easily be distracted, and pulled by the latest trends. But those who are clear on why they started their brand, why they are in business, will be the ones who have the strength to push through the challenges of launching their brands, they will be the ones with passion, creativity, and solidarity.
The athlete training for the Olympics, if his WHY isn’t clear then how is he going to push through all the long training sessions, the sore muscles, the early mornings, the hours of practicing the same motions over and over again until his body does the motion seamlessly without hesitation? If his why is to please his parents, or someone else, do you think he’ll make it all the way and have a heart that is fulfilled? ach that doesn’t even last one whole season. Right?
Nope. If he’s doing it for recognition? No way. The praises from the crowd will always be fleeting and he’ll still be unfulfilled. Now what if he’s driven from a place of purpose? What if he knows in his core that he was made for this sport, and everything within him drives him forward to do the best he can with the gift he was given?
Do you think that will drive him to through the difficult days and years of training, and then in the end when the crowed fades, do you think he’ll be left feeling fulfilled?e.
We do! We believe that we have all been given unique gifts. Talents that we know in the core of who we are that we were made to use. When we determine in our hearts to use the gifts God has given us, and pursue the calling He has put on our lives. Looking to Him for strength, that is the strongest driving force you could ever have. And the best part is the fulfillment that comes from that is incredible.
Get clear on your purpose, YOUR WHY, and you will gain a strength that will allow you to RISE AND RISE again until your purpose is fullfilled.
FAILURE ISN’T FINAL.
Your failure isn’t final! If you’ve failed, so have we. Today is the day to get back up and start taking steps forward. We believe in you and we know your life has great purpose. Get after it!
Take 5 minutes and reflect over your WHY. Why do you do what you do? What is it that is driving you forward? What are the unique talents you have? Are you incorporating your life’s calling into your brand? If not, why? And how can you start to incorporate your why into your brand. Trust us, once you do that your business will never be the same!
Remember to keep your WHY authentic to you as the founder. Copycats will never be leaders.
“The meaning of life is to find your gift. The purpose of life is to give it away.”
WATCH US LIVE
If you want to go through this module in more detail. Watch this live video recording that will go into more depth. Mike and Sofia will guide you through every point and encourage you along the way. They even try to make you smile with their cheesy jokes.
Want to personally Map out YOUr BRAND Strategy?